Terms & Conditions of Use and Sale (HotelPetLovers.com)

Last updated: 3 September 2025

1) Identity of the Provider and Scope
These Terms & Conditions (“Terms”) govern access to and use of the website HotelPetLovers.com (the “Site”) and the purchase of paid visibility/advertising services provided on the Site (the “Services”). The Site is operated by AG Consulting srl, registered office: Strada Statale 16 km 432 snc, 64028 Silvi (TE), Italy, VAT no. IT02167940671 (the “Provider”). Contact: partner@hotelpetlovers.com — PEC: agconsulting_srl@pec.it  Privacy Policy: available at https://www.hotelpetlovers.com/privacy-policy/.
The Services consist exclusively of directory listings, promotional placement, and other visibility products within the Site. The Provider does not act as an intermediary, broker, travel agent, or booking platform, does not collect payments on behalf of advertisers, and gives no warranty of leads, bookings, or results. The Provider does not promise, represent, or guarantee that any Advertiser will receive user contacts, enquiries, or bookings through www.hotelpetlovers.com, and is not responsible for the absence or level of such outcomes (see Section 16A).

2) Professional (B2B) Use Only
The Services are intended exclusively for professionals (e.g., hotels, resorts, B&Bs, campgrounds, agencies, and other business entities). By creating an account or purchasing a Service, you represent and warrant that you act for professional purposes and not as a consumer under Legislative Decree 206/2005 (Italian Consumer Code). If a natural person nonetheless purchases the Services, Section 10 applies (Immediate performance and waiver of withdrawal).

3) Acceptance of the Terms
Use of the Site and/or purchase of the Services implies acceptance of these Terms pursuant to Articles 1326, 1341 and 1342 of the Italian Civil Code. The Terms form the entire agreement between the Provider and the advertiser or account holder (“Advertiser”). The Provider may update these Terms from time to time; continued use after the effective date constitutes acceptance of the updated Terms.

4) Account, Access and Compliance
To use the Services, Advertisers must register an account, keep credentials confidential, and provide accurate, current, and complete information (including legal name, company details, registered address, and tax/VAT data). The Advertiser is solely responsible for all activities under its account and for ensuring that its staff, agents, and contractors comply with these Terms and applicable laws.

5) Listings and Content; License and Rules
a) Content Ownership & License. The Advertiser retains ownership of texts, images, logos, videos, and other materials it uploads (“Advertiser Content”). By submitting Advertiser Content, the Advertiser grants the Provider a non-exclusive, worldwide, royalty-free license to host, use, reproduce, adapt, publish, index, translate, publicly display and distribute such content within the Site and in related promotional channels for the duration of the Service and a reasonable archival period.
b) Accuracy & Legality. The Advertiser warrants that its content is truthful, accurate, lawful, non-misleading, and compliant with sector rules (including tourism, advertising, unfair commercial practices, and animal-welfare regulations). It must include clear pet policies, fees, conditions, and restrictions where relevant.
c) Prohibited Content. Content must not be illegal, defamatory, deceptive, infringing, obscene, discriminatory, or otherwise harmful; must not violate privacy/data-protection laws; and must not contain malware, hidden tracking, or unauthorized endorsements.
d) Editorial Control. The Provider may review, request edits, refuse, re-categorize, down-rank, or remove content or listings at its discretion (e.g., for quality, legality, or user-safety reasons), without any obligation to refund (see Section 9).
e) Notice & Takedown. The Provider operates a notice-and-action procedure for alleged unlawful content or policy breaches. On receiving a substantiated notice, the Provider may temporarily hide or remove the content and request clarifications or evidence from the Advertiser.

6) Services, Plans, Placement and Changes
a) Nature of Services. Services include directory listings and promotional visibility (e.g., featured placements, category boosts, badges or labels, campaign slots). Visibility may vary by plan, availability, rotation, ranking signals, geo-targeting, and the Site’s evolving layout and algorithms.
b) Changes. The Provider may modify the Site’s structure, features, or ranking criteria (e.g., performance, relevance, quality signals, freshness, user experience), provided no reduction of the core paid visibility of an active plan occurs beyond reasonable technical adjustments.

7) Orders, Term, Renewal and Cancellation
a) Orders. An order is completed when payment is successfully processed or an invoice is issued and accepted, and the Provider confirms activation.
b) Term. Unless otherwise stated, Services are provided for the fixed term indicated at purchase (e.g., monthly or annual).
c) Auto-Renewal. If enabled, plans auto-renew for successive terms at then-current rates, unless the Advertiser disables auto-renewal or cancels before the end of the current term in the account area or via written notice.
d) Cancellation. The Advertiser may cancel at any time with effect at the end of the current paid term. No refunds or credits are due for early cancellation (Section 9).

8) Prices, Taxes, Invoicing and Payment
a) Prices are VAT excluded (IVA esclusa). Applicable VAT or taxes are added as required by law.
b) Payment Terms. Payment is due upfront unless otherwise agreed in writing. Late or failed payments may result in suspension or removal of Services.
c) Invoicing. Invoices are issued in accordance with Italian law. The Advertiser must supply correct invoicing data and promptly notify any changes.
d) Price Changes. The Provider may change prices and plan features for future terms. For auto-renewing plans, changes apply from the next renewal, with reasonable notice.

9) No-Refunds Policy
All fees are strictly non-refundable and non-creditable, including (without limitation) activation/setup fees, partial use of a term, downgrades, non-use, account suspension or removal due to breach, editorial refusals, or Site layout changes in accordance with Section 6. This No-Refunds policy applies to the maximum extent permitted by applicable law.

10) Consumers and Right of Withdrawal (if applicable)
The Services are designed for professionals only (Section 2). If a natural person qualifies as a consumer and nevertheless purchases the Services remotely:
a) The consumer requests immediate performance of the digital Service and acknowledges that performance begins immediately upon activation, and therefore consents to lose the 14-day withdrawal right under Articles 52–59 of Legislative Decree 206/2005, as the Service is fully performed or begins during the withdrawal period with explicit consent.
b) If a mandatory withdrawal right applies and has not been validly waived, any withdrawal will concern only future, non-performed services, and no refunds will be due for services already performed or activated, in line with Article 59 of the Consumer Code.

11) Advertiser Conduct and Legal Compliance
The Advertiser is solely responsible for: (i) ensuring it is legally entitled to advertise and operate accommodations/services; (ii) obtaining and maintaining all permits and authorizations; (iii) complying with laws regarding animals/pets, public safety, consumer information, pricing transparency, and accessibility; (iv) ensuring that any claims (e.g., “pet-friendly”, “no fees”, “no size/breed restrictions”, “near dog beach”) are accurate and verifiable.

12) Third-Party Sites and Tools
The Site may reference or link to third-party content or tools. The Provider is not responsible for third-party sites, content, or services and does not endorse them.

13) Data Protection
Processing of personal data is governed by the Site’s Privacy Policy. Each party undertakes to comply with applicable data-protection laws (including Regulation (EU) 2016/679 — GDPR). The Advertiser must provide any required notices to individuals whose data it supplies and warrants it has a valid legal basis to provide such data to the Provider.

14) Intellectual Property of the Site
All intellectual property rights in the Site, its software, design, databases, and trademarks/logos (other than Advertiser Content) are owned by or licensed to the Provider. No rights are granted except as expressly stated in these Terms.

15) Suspension and Termination
The Provider may suspend or terminate the Services and/or remove content without notice if the Advertiser breaches these Terms, provides unlawful or harmful content, fails to pay, or compromises Site security or operations. Such actions do not entitle the Advertiser to any refund or credit (Section 9).

16) Warranties and Disclaimers
The Services are provided on an “as is” and “as available” basis. To the fullest extent permitted by law, the Provider disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

16A) No Performance Guarantee; No Responsibility for Results
The Services provide visibility/advertising space only. The Provider does not warrant, promise, or represent that any listing, placement, or campaign will generate impressions, clicks, enquiries, bookings, revenue, or user contacts. Marketing performance depends on numerous factors outside the Provider’s control (including market demand, pricing, seasonality, availability, competition, reviews, and the quality and completeness of the Advertiser Content). Accordingly, the Provider shall have no responsibility or liability for the volume, quality, or conversion of traffic, enquiries, user contacts, or bookings—or for the absence thereof—and no refunds, credits, or extensions shall be due in such cases. For the avoidance of doubt: the Provider does not promise and cannot assure bookings or contacts from users of www.hotelpetlovers.com.

17) Limitation of Liability
To the maximum extent permitted by law, the Provider is not liable for indirect, incidental, consequential, special, punitive, or exemplary damages, loss of profits, revenue, contracts, goodwill, or data, even if advised of the possibility of such damages. The Provider’s aggregate liability arising out of or in connection with the Services shall not exceed the total amount actually paid by the Advertiser to the Provider for the specific Service giving rise to the claim in the 12 months preceding the event.

18) Indemnification
The Advertiser shall indemnify and hold harmless the Provider, its directors and staff from any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from (i) Advertiser Content; (ii) breach of these Terms; (iii) violation of any law or third-party rights; or (iv) the Advertiser’s products/services or premises, including pet-related representations and policies.

19) Force Majeure
The Provider shall not be liable for delays or failures due to events beyond its reasonable control, including but not limited to network or utility failures, cyberattacks, pandemics, natural events, acts of government, or labor disputes.

20) Assignment
The Provider may assign or transfer this agreement (in whole or in part) to affiliates or in connection with a merger, sale of assets, or reorganization. The Advertiser may not assign its rights or obligations without the Provider’s prior written consent.

21) Governing Law and Jurisdiction
These Terms are governed by Italian law, without regard to conflict-of-laws principles. For any dispute arising out of or relating to these Terms or the Services, the exclusive jurisdiction and venue shall be the Court of Teramo (Italy), without prejudice to any mandatory forum provided by law.

22) Severability; No Waiver
If any provision is held invalid or unenforceable, the remaining provisions shall remain in full force. Failure or delay in enforcing any provision shall not constitute a waiver.

23) Notices
Legal notices must be sent to the Provider’s registered address indicated in Section 1 or to the certified email (PEC) above, and to the Advertiser’s email or registered address on file.

24) Final Provisions and Language
These Terms are provided in English. The parties agree that Italian law applies as per Section 21. Headings are for convenience only.